Industrial

The Present

Extra Form

Area	Korea
Year	2018
Award	WINNER
Affiliation	Sangmyung University
Designer	HaByeongjae, leejaeheum, chi-eun, KIMJISU
Description(English)	'The Present' is different from other pregnancy test kits by enhancing the feeling of getting something truly special for parents awaiting a baby. Using a cross shaped system that resembles a present box, the product shows the parents that they are to have a wonderful "present" coming soon. 'The Present' has also been designed to allow the up and coming parents to be able to put their newborn’s ultrasonic scan or any other photo to make the product even more special to them. Due to its unique curved shape, it will be secure at any designated location.
Description(Native)	'The Present' 는 기존의 정형화된 느낌의 임신 테스트기에서 벗어나 아이를 원하는 부모들에게 선물의 의미를 극대화할 수 있는 새로운 임신 테스트기입니다. 테스트기의 십자형 결과 선을 단순히 임신 확인의 용도로만 사용하는 것이 아니라, 임신 시 선물상자 모양의 틀 안에 십자 형상이 나타나면 세상에서 가장 아름다운 선물이 완성됩니다. 의미의 극대화와 함께 한번 사용하고 버려지지 않고 오랫동안 소중한 선물을 초음파사진과 함께 간직할 수 있도록 하였고, 전시했을 때 쓰러지지 않게 곡선의 형태로 디자인하였습니다.

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