Communication

Visual / Senses

Extra Form

Year	2015
Award	WINNER
Client	Chinatown Business Association
Affiliation	Top Red Gallery
Designer	JESVIN YEO
Description(English)	This publication not only captures with tenderness the texture of decorative elements of traditional Chinese temples in glorious black and white, but also the scent of a temple. This book is printed with special aroma ink that is similar to the scent of a temple. The scent is created with Jay Cee Global, a scent company, and the making process takes about three months to complete. Then the essence of the scent is sent to the printing company to mix into the printing inks. The cover of this book uses 3D laser embossing on grey board and the binding is traditional sewing with black thread. Through visual lens, the forgotten, the ordinary and the archaic are given stature in this book. It delivers a blast of nostalgia and familiarity for the over fifties and a shot of discovery for younger readers. Through the senses of sight and smell as memories are evoked; new possibilities are imagined and personal connections are explored. Most of all, this book invites readers to take a second look at the overlooked and to participate in a dialogue of cultural exchange.

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