Communication

KOBE STORKS Japan pro basketball team

Extra Form

Area	Japan
Year	2024
Award	WINNER
Client	KOBE STORKS Co., Ltd.
Affiliation	GWG Inc.
Designer	akihiro ikegoshi
Description(English)	We've reimagined KOBE STORKS as a modern design, world-class club. Rather than the latest design, we chose a modern design from historic KOBE. We will continue to create designs that are useful for regional reconstruction. Let's go to the stork! I go together! KOBE, even in Japan, has a history and an exotic atmosphere. We have recovered from the major earthquake disaster. To move forward with our communities, we have created a new brand that is striking, bold and expresses confidence.
Description(Native)	私たちは神戸ストークスをモダンデザインなワールドクラスのクラブとして再考しました。最新のデザインではなく、歴史ある神戸のモダンなデザインを選びました。これからも地域復興に役立つデザインを生み出していきます。コウノトリのところへ行こう！一緒に行きます！ チームは神戸市に移転した。リブランディングで大切なのは、神戸市民に親しみ、気に入ってもらうこと。神戸の他のスポーツチームと並んで人気のブランドとなっています。 日本の中でも歴史があり、異国情緒あふれる街、神戸。私たちは大地震災害から立ち直りました。コミュニティとともに前進するために、私たちは印象的で大胆、そして自信を表現する新しいブランドを立ち上げました。
Website	www.gwg.ne.jp
Positive Comments
Judging Comments	KOBE STORKS is reimagined with a modern design inspired by historic Kobe, reflecting the city's rich history and exotic atmosphere. This bold and confident brand supports regional reconstruction and community resilience. The innovative design, emphasizing usefulness and local pride, earned it the Winner title, celebrating its impactful contribution to regional revitalization.

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