Communication

HUBFUN

Extra Form

Area	Chinese Taipei
Year	2025
Award	WINNER
Client	HUBFUN Co., Ltd.
Affiliation	Triangler Co., Ltd.
Designer	Chun Yao Huang
Description(English)	HUBFUN is a Japanese skateboarding instructional brand. Its name originates from the Japanese pronunciation of "Have Fun".The logo transforms the letter 'U' in HUBFUN into a significant 'U-ramp' shape from skateboarding culture. Using bold typography, it embodies the sport's low center of gravity and strength. Aligning two 'U' characters above and below at the center conveys the concept of 'HUB' and encapsulates the brand's core value of "Fun is the driving force of people".
Description(Native)	“ 楽しさは人の原動力 “ HUBFUN（ハブファン）是一個日本滑板教學品牌，品牌的名稱取自於「Have fun」的日本口語發音，以樂趣串連人群為理念，期許品牌成為「中心樞紐」也就是英文的「HUB」，以中心出發將滑板的歡樂與趣味帶給每一個人！ 商標設計中「HUBFUN」將字母 “U” 巧妙地轉換成象徵滑板文化中極為重要的 “U字台” 形狀，並且在字體上使用更寬厚、飽滿的造型，呈現出滑板運動中低身重心的姿態和力量感。兩個 “U” 字元以上下排列的方式置於中央，傳達了 “HUB（中心、樞紐）” 的概念，環扣「樂趣是驅動人前進的原動力」，希望讓每個人都能感受到活力和快樂，透過設計傳遞更好的品牌核心價值。
Positive Comments
Judging Comments	HUBFUN is a skateboarding instructional brand from Japan, its name inspired by the phrase Have Fun. The logo cleverly turns the letter “U” into a U-ramp, a symbol of skateboarding culture. With bold typography and mirrored “U” forms, it communicates strength, balance, and the spirit of connection. Its clear focus on joy as the driving force of people earned strong recognition.

1. in Communication
   

   KUMA

2. in Communication
   

   mm941

3. in Communication
   

   Accusefive 2024 Super Live Tour

4. in Communication
   

   Buyeo County Font

5. in Communication
   

   YUNJAC ALPHANAX

6. in Communication
   

   HUBFUN

7. in Communication
   

   Key Visual development Samsung SDS Cello Square

8. in Communication
   

   MORA Vu

9. in Communication
   

   Carla Pan

10. in Communication
    

    MidAutumn full moon

11. in Communication
    

    Sin is a pleasure

12. in Communication
    

    HUHUDUN

13. in Communication
    

    Slow Vision

14. in Communication
    

    BACK OF GYEONGBOKGUNG

15. in Communication
    

    TUTORO

16. in Communication
    

    Maple Rewind Interactive picture book App

17. in Communication
    

    Headcount

18. in Communication
    

    Are Disasters Democratic

19. in Communication
    

    Habit Fitness Brand Identity Design Renewal

20. in Communication
    

    DaJing Omakase

21. in Communication
    

    Fly Head of Texture

Designed by sketchbooks.co.kr / sketchbook5 board skin