Communication

Good Fortune Hall

Extra Form

Area	Chinese Taipei
Year	2025
Award	WINNER
Affiliation	China University of Technology Taiwan
Designer	Liu Yu Jou, Tseng Wen Ting, Fan Chiang Hsing Yu
Description(English)	This design project introduces a series of culturally inspired gift boxes based on Taiwan's religious and cultural beliefs, aiming to revitalize traditional ceremonial practices. Recognizing the shifts brought about by technological advancements and commercialization, we have reimagined local Taiwanese guardian deities as engaging characters within a narrative framework. These deities are categorized into four distinct series: 'Prosperity,' 'Protection,' 'Well-being,' and 'Romance,' each presented with a modern, charming aesthetic and paired with contemporary snacks to integrate faith into everyday life.
Description(Native)	本次設計以台灣深厚的宗教文化信仰為靈感，汲取祈福消災的核心價值，透過饒富趣味的現代手法，重新詮釋傳統祭拜的意涵。我們觀察到科技進步與商業脈動對傳統文化的影響，遂將人們敬畏的神獸轉化為引人入勝的故事主角，劃分為「招財」、「拒災」、「安康」、「桃花」四大系列。 這份禮盒設計巧妙地結合了現代人喜愛的零食與可愛的視覺風格，旨在使莊嚴的信仰更貼近生活日常。禮盒內搭配精選的現代風味點心，讓昔日祭祀的供品不再僅是儀式性的物件，更昇華為能夠帶來神明庇佑與好運的美味享受，無形中將信仰融入尋常時刻。 禮盒各系列的神獸使者為主角地闡述其所承載的信仰與職責。福運堂不僅是神獸文化的傳遞者更肩負著文化交流的橋樑使命。
Website	asdfg03865299336.wixsite.com/my-site-1
Positive Comments
Judging Comments	This project presents culturally inspired gift boxes based on Taiwan’s religious beliefs, reimagining guardian deities as charming modern characters within a narrative framework. Four series—‘Prosperity,’ ‘Protection,’ ‘Well-being,’ and ‘Romance’—are paired with contemporary snacks, bringing faith into daily life in a fresh way. The design was praised for creatively blending tradition with modern aesthetics.

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