Industrial

[JY-R700]_Acoustic Vacuum Tube Type Bluetooth Speaker

Extra Form

Area	Korea
Year	2017
Award	BRONZE WINNER
Client	Digitech
Affiliation	Real Design
Designer	geonil. Lee
Description(English)	JY-R700 is premium family-look BLUETOOTH SPEAKER which shares design language in Brand. It is using analogue dial as a common design to have unity intimating with acoustic sound which is identity of brand and it is using Metallic Body which has understated tough impression to maximize premium image. It is a design to build premium brand image and unity about brand products through harmony lighting technique and metal material to suit attribute of product which is installed AMPLIFIER(vacuum tube) and PASSIVE RADIATOR of reinforced low tone.
Description(Native)	"JY-R700은 Brand 내에서 디자인 언어를 공유하는 Family Look의 고급형 BLUETOOTH SPEAKER입니다. 브랜드의 정체성인 어쿠스틱 사운드와 밀접한 아날로그 다이얼을 공통된 디자인 요소로 사용하여 통일성을 갖도록 하였으며, 절제되고 강인한 인상의 Metallic Body를 채용하여 프리미엄 제품의 이미지를 극대화하였습니다. 진공관 (vacuum tube) AMPLIFIER 와 강화된 저음의 PASSIVE RADIATOR가 장착된 제품의 속성에 맞는 LIGHTING 기법과 금속 소재의 조화를 통해 브랜드 제품의 통일성과 프리미엄 제품의 이미지를 구축하는 디자인입니다."

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