Communication

A Inc

Extra Form

Area	Japan
Year	2022
Award	GOLD WINNER
Affiliation	Yu Morisawa
Description(English)	Using a single A in the logo creates a sense of presence that embodies A Inc.’s vision (“illuminating people’s potential”) and mission (“for a world that believes in the power of what people like”). The meanings invested in the logo are: Stripes signify the energy and potential of everyone involved with A Inc. > The A is an accumulation of multiple stripes > A Inc. takes shape through the power of its diversity of preferences. In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Description(Native)	「A」という1文字をロゴにする際、ビジョン・ミッションを体現化していて存在感があるものを目指し、検討しました。 コーポレートミッションは「人の可能性に光を当てる。」 ビジョンは、「”スキ！”の力を信じられる世界へ。」 ロゴ制作に関して、以下の意味を込めました。 A社に関わるひとりひとりのエネルギーや可能性をストライプの線に例える → 何本か重なり合うことで「A」という文字が成り立つ → A社は多様な人たちの「スキ！の力」で形成されている アプリケーションに関しては、自分の名刺は好きな色が選べるようにしたり、相手を意識して色を選べるように封筒を何色か作成しています。色の主張が強い為、ロゴはエンボス押しただけの控えめにしています。
Website	www.landinc.jp
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