Communication

TAEPUNG-NAENGMYEON

Extra Form

Year	2015
Award	BRONZE WINNER
Affiliation	NONGSHIM COMMUNICATIONS
Designer	SANGHEE BAK, YOUNHYUNG KIM
Description(English)	Taepung-naengmyeon which contains spicy meat broth has been designed in red color. It embodies tornado by mixing two colors and delivers the message that blend mul-naengmyeon and bibim-naengmyeon as one. In a brand logo, it can remind consumers of dynamics and coolness of tornado by simplifying the angle and stroke of existing Chinese character. 'Taepung' written in Korean has a feeling of neat brush and is in harmony with chinese character. Thus, it leads to results that not only increase readability but also communicate a brand to consumers.
Website	http://nscom.co.kr

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