Communication

Bottle Opener to Prevent Drunk Driving

Extra Form

Area	KOREA
Year	2015
Award	WINNER
Affiliation	Hongik University, Myongji University
Designer	YOUNGJIN PARK, JEONGIN NAM
Description(English)	We printed a crushed car on a head of a Heineken’s bottle opener. When someone put a bottle opener to a beer bottle in order to open it, he/she can see the painting of crushed car on the point where the opener touch the beer. It can convey the message that driving after drinking beers is dangerous.

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