Communication

Promes Brand Design

Extra Form

Area	China
Year	2017
Award	WINNER
Affiliation	WAUWO
Designer	Xia Mingzhi
Description(English)	The visual strategic position of Promes is a graphic symbol with simple luxury.the creative shape signals recognizable concept of house, incision,interspace and industry benchmark,it also deliver the branding elements initial‘P’.
Description(Native)	约定品牌标志的策略定位是一个简约低奢的图形符号。在造型创意上暗示出了房屋、切割、空间、标杆的行业属性与识别概念，同时也巧妙地传递出品牌核心要素的P字母。

1. in Space
   

   TEEBOX Changsha Wanda Plaza First Store

2. in Space
   

   Imposing Magnificence

3. in Space
   

   Verde Heights

4. in Space
   

   CLUB ON THE ROCK

5. in Space
   

   As gentle as jade

6. in Space
   

   Luminous Night

7. in Space
   

   Lucent Retreat in the Breeze

8. in Space
   

   HyperTanK

9. in Space
   

   Soft Glow Seren and Harmony

10. in Space
    

    Evergreen Nexus Wisma IJM

11. in Space
    

    Spatial Montage

12. in Space
    

    Jump into Joy

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