Communication

Hotel Hart Branding

Extra Form

Area	CHINA HONG KONG
Year	2018
Award	WINNER
Client	Hotel Hart
Affiliation	bdworkshop co. ltd.
Designer	Clement Young
Description(English)	Raw, concrete and white brick-work are of a purity to enchant and created through industrial chic and a casual, elegant decor. out of the windows, there are stunning views over the streets of the city. the hotel is a contemporary design but uniquely fresh and sophisticated and will be appreciated by visitors who are either young travellers or groovy baby-boomers. the fine hotel hart is hospitable and tasteful yet with a personal feeling, heady atmosphere and embracing flair. Our mission is to develop a branding and visual identity based on this very special interior style from the logo, name card to signage.
Description(Native)	Raw, concrete and white brick-work are of a purity to enchant and created through industrial chic and a casual, elegant decor. out of the windows there are stunning views over the streets of the city. the hotel is of a contemporary design but uniquely fresh and sophisticated and will be appreciated by visitors who are either young travellers or groovy baby-boomers. the fine hotel hart is hospitable and tasteful yet with a personal feeling, heady atmosphere and embracing flair.
Website	www.hotelhart.com

1. in Space
   

   TEEBOX Changsha Wanda Plaza First Store

2. in Space
   

   Imposing Magnificence

3. in Space
   

   Verde Heights

4. in Space
   

   CLUB ON THE ROCK

5. in Space
   

   As gentle as jade

6. in Space
   

   Luminous Night

7. in Space
   

   Lucent Retreat in the Breeze

8. in Space
   

   HyperTanK

9. in Space
   

   Soft Glow Seren and Harmony

10. in Space
    

    Evergreen Nexus Wisma IJM

11. in Space
    

    Spatial Montage

12. in Space
    

    Jump into Joy

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