Communication

50s News-Gift Paper

Extra Form

Year	2015
Award	WINNER
Client	Chinatown Business Association
Affiliation	Designing Cultures Studio
Designer	JESVIN YEO, ALVIN NG
Description(English)	Harking back to the days when retailers in Singapore used newspaper to wrap goods, this 1950s-inspired gift paper evokes nostalgic memories of those days. Those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. By taking a typographic approach to overlaying large, bright. Chinese words of auspicious meaning on old newspapers – “Fu” for luck, “Lu” for status, “Shou” for longevity, “Cai” for wealth, “Fu” for prosperity, “Le” for happiness, “Ji” for auspiciousness, and “Xi” for double happiness – this 50s news-gift paper reflects a mixture of traditional and contemporary features, while creating an entirely fresh appeal and a gift-wrap suitable for any occasion. They can also be displayed as posters.

1. in Space
   

   TEEBOX Changsha Wanda Plaza First Store

2. in Space
   

   Imposing Magnificence

3. in Space
   

   Verde Heights

4. in Space
   

   CLUB ON THE ROCK

5. in Space
   

   As gentle as jade

6. in Space
   

   Luminous Night

7. in Space
   

   Lucent Retreat in the Breeze

8. in Space
   

   HyperTanK

9. in Space
   

   Soft Glow Seren and Harmony

10. in Space
    

    Evergreen Nexus Wisma IJM

11. in Space
    

    Spatial Montage

12. in Space
    

    Jump into Joy

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