Communication

Biennale Architettura Brand Identity Design

Extra Form

Area	Korea
Year	2015
Award	WINNER
Affiliation	Sungshin Women's University
Designer	JIYUN PARK
Description(English)	Headed a brading project of re-designing 14th International Architecture Exhibition which was held in Venice, Italy. Another name of this exhibition is Biennale Architettura. The logo looks like a solid but it is a shape that cannot exist as three-dimensional structure. I think it is well matched with the exhibition of Architecture. Also used captal letters to express hardness and solidity. Re-designed a logo, a poster, a brochure and a ticket. Used only one main color and white colored background for the neat design. A new logo is allocated in the center of every single design.

1. in Space
   

   TEEBOX Changsha Wanda Plaza First Store

2. in Space
   

   Imposing Magnificence

3. in Space
   

   Verde Heights

4. in Space
   

   CLUB ON THE ROCK

5. in Space
   

   As gentle as jade

6. in Space
   

   Luminous Night

7. in Space
   

   Lucent Retreat in the Breeze

8. in Space
   

   HyperTanK

9. in Space
   

   Soft Glow Seren and Harmony

10. in Space
    

    Evergreen Nexus Wisma IJM

11. in Space
    

    Spatial Montage

12. in Space
    

    Jump into Joy

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