Communication

TAEPUNG-NAENGMYEON

Extra Form

Year	2015
Award	BRONZE WINNER
Affiliation	NONGSHIM COMMUNICATIONS
Designer	SANGHEE BAK, YOUNHYUNG KIM
Description(English)	Taepung-naengmyeon which contains spicy meat broth has been designed in red color. It embodies tornado by mixing two colors and delivers the message that blend mul-naengmyeon and bibim-naengmyeon as one. In a brand logo, it can remind consumers of dynamics and coolness of tornado by simplifying the angle and stroke of existing Chinese character. 'Taepung' written in Korean has a feeling of neat brush and is in harmony with chinese character. Thus, it leads to results that not only increase readability but also communicate a brand to consumers.
Website	http://nscom.co.kr

1. in Space
   

   TEEBOX Changsha Wanda Plaza First Store

2. in Space
   

   Imposing Magnificence

3. in Space
   

   Verde Heights

4. in Space
   

   CLUB ON THE ROCK

5. in Space
   

   As gentle as jade

6. in Space
   

   Luminous Night

7. in Space
   

   Lucent Retreat in the Breeze

8. in Space
   

   HyperTanK

9. in Space
   

   Soft Glow Seren and Harmony

10. in Space
    

    Evergreen Nexus Wisma IJM

11. in Space
    

    Spatial Montage

12. in Space
    

    Jump into Joy

Designed by sketchbooks.co.kr / sketchbook5 board skin