Communication

Dadaepogu Coffee Package Design of Saha Center

Extra Form

Area	Korea
Year	2025
Award	WINNER
Client	Saha Community Self Support Center
Affiliation	Design Mind Plus Co., Ltd.
Designer	Moon Ji Yeong, Seo Ha Na
Description(English)	The “Dadaepo” coffee packaging by Sahagu Community Self-Support Center visually reflects the natural scenery and cultural heritage of Sahagu, Busan. It features graphic representations of landmarks like Dadaepo Beach, Sunset Fountain, and Gamcheon Village. Using pastel and earth tones—light pink, lavender, mint, brown, green, and navy—the design evokes comfort and harmony with nature. These elements express Sahagu’s identity as an eco-friendly cultural city and aim to share its charm with consumers. The abstract visuals of beaches and sunsets deliver a message of local pride and sustainable development.
Description(Native)	사하지역자활센터의 ‘다대포구’ 커피 패키지 디자인은 부산 사하구의 자연경관과 문화유산을 시각적으로 담아낸 작품으로, 다대포 해수욕장, 낙조분수, 감천문화마을, 고우니 생태길, 을숙도, 승학산, 장림포구 등 지역 명소들을 그래픽화해 적용하였습니다. 이는 지역의 정체성과 생태보존 문화도시로서의 이미지를 강조하며, 소비자에게 사하구의 매력을 효과적으로 전달하고자 하는 의도를 담고 있습니다. 조형적으로는 해변과 낙조 등의 자연 풍경을 추상화하여 표현하고, 연분홍, 라벤더, 민트 등의 파스텔 톤과 브라운, 그린, 네이비 등의 어스 톤을 사용해 자연과 조화를 이루는 색감을 강조하였습니다. 이는 편안하고 안정적인 감정을 유도하며, 지역 정체성을 소비자에게 직관적으로 전달하고, 자부심과 지속 가능한 발전에 대한 메시지를 전달합니다.
Website	design-mindplus.com/shop/intro.php
Positive Comments
Judging Comments	The “Dadaepo” coffee packaging by Sahagu Community Self-Support Center uses pastel and earth tones with abstract graphics of local landmarks like Dadaepo Beach and Gamcheon Village. Evoking comfort and harmony, it reflects Sahagu’s eco-friendly cultural identity and earned praise for blending regional pride with a message of sustainable development.

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