Space

Common Ground

Extra Form

Country	KOREA
Year	2016
Award	GRAND PRIZE
Client	KOLON GLOBAL
Affiliation	URBANTAINER
Designer	URBANTAINER
Description(English)	COMMON GROUND is South Korea’s first and the world’s largest container shopping mall complex built with 200 shipping containers. It redefines the conventions of retail platforms by reinterpreting the role of culture, and focusing on connecting people for the sake of creating meaningful value for all involved. Inspired by the market as a contact point of connection, the design divides the space into a Market Hall and a Street Market. The design concept emphasises the modularity of shipping containers and turns them into an architectural icon.
Description(Native)	커먼그라운드는 컨테이너 200개로 만들어진 국내 최초, 세계 최대의 컨테이너 쇼핑몰입니다. 사람과 사람이 만나고, 가치와 가치가 더해지며, 생각과 생각이 합쳐 이루어지는 ‘Creative Connection’이 만들어지는 곳인 커먼그라운드는 문화의 역할을 재해석하여 리테일 플랫폼의 관습을 재정립했다는 평을 들었습니다. 전체적인 컨셉은 건축적 아이콘인 컨테이너의 모듈성을 강조하여 외관에 임팩트를 주었으며 공간은 커넥션의 접점인 시장에서 영감을 받아 ‘마켓홀’과 ‘스트릿 마켓’으로 나누어 디자인했습니다.
Website	http://urbantainer.com

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