Industrial

The New UTV design

Extra Form

Country	Korea
Year	2018
Award	GOLD WINNER
Affiliation	IDsum Inc.
Designer	HongGyuBang, MyungKyuChoi, SeungCheolShin, KyooHyunPark
Description(English)	In Korea, the outdoor market has been booming over and the level of customer is going higher. In this situation, we thought that need to design whole new UTV for larger market. We amalgamated engineering and styling. First, the engineering part. To solve this matter, we collaborated few other companies and then we could build light, concrete, and suitable frame. Second, the styling. On the frame, we designed whole new, user friendly UTV cowl. The main theme is tension of line, and we refined each elements for a highly completed design. As a result, we created not only stylish UTV but also brand new life style for discriminating customers.
Description(Native)	아웃도어 시장은 점점 커지고 있고, 이러한 라이프 스타일을 즐기는 소비자 니즈의 수준은 올라가고 있습니다. 따라서 우리는 완전히 새로운 UTV를 만들어야 한다고 생각했습니다. 이를 위해 우리는 엔지니어링과 스타일링이라는 두 분야의 조화를 이루어야 했습니다. 여러 전문적인 회사들과 협력하여 4인승의 완전히 새롭고 가벼우며 견고한 프레임을 설계하는 데 성공했으며, 소비자의 니즈를 파악하여 기존의 UTV와는 차별화되는 심플하며 텐션 넘치는 라인을 이용하여 스타일링을 마무리하였고, surface 컨트롤에 완벽함을 도모하여 디자인의 완성도를 높였습니다. 결과적으로 우리는 스타일리쉬한 UTV를 만들었을 뿐 아니라 수준 높은 소비자를 위한 새로운 라이프 스타일을 제시하였습니다.
Website	www.idsum.net

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