English

EXHIBITION


Extra Form
Country China
Year 2017
Award GOLD WINNER
Client SUN YAT-SEN UNIVERSITY PRESS
Affiliation DONGDI DESIGN
Designer Mo Guangping
Description(English) Breaking the conventional way of thinking, the book is categorized to agriculture, people’s livelihood, agricultural and sideline, agricultural finance and agricultural policy. By way of categorized design, the book is more cater to the aesthetic demand of modern people. In order to be closer to file, a full enclosed book cover was designed. Readers can open the book only after tearing it. This involvement let the readers experience the process of opening a file. Some old farming symbols such as “Suzhou code” and some typographies used in particular ages. recombination and listed in the book cover, showing the lifestyle of particular ages.
Description(Native) 设计上特意打破了很多常规思维,如分册,将此书按照“农事、民生、农副、农账、农政”等章节,分门别类的设计,使整套书籍更符合现代人的审美需求。 为了与“档案”的气质更为贴近,设计了一个全封闭的书套,读者拿到书之后,需要通过一个“手撕”的动作,才能够打开图书。这种参与行为,能让读者领略到“打开档案”的体验。 此外,还将一些诸如“苏州码”之类久远的农耕符号,以及在那些特定年代里才会使用到的一些美术字体,都一一的从刘松泰搜集的档案中提炼出来,重新组合,罗列于封套之上,从而使特定年代的生活韵味跃然纸上。
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  1. Spiral Arches

  2. The Ki, The River, The Music

  3. Uchiya Bake Shop Hanaten

  4. Cha Liou Japanese barbecue restaurant

  5. AMANENOMORI NURSERY SCHOOL

  6. Cloudy Tea

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  8. KADOKUWA Kanroni

  9. KBS 2TV Idents - Channel Branding 2017

  10. The Typeface Research Project

  11. Dongguan Farming History in 1949-1979

  12. TAMAMONO

  13. BTS [WINGS] Album Branding Design

  14. SWING

  15. BABY CARRIERS is patented for its unique ergonomic

  16. Bar-type Portable Projector by Mobile Tail

  17. Fragrance-oil diffuser for minimal life

  18. Rayo

  19. Smart Spin Light

  20. Tok Talk

  21. All in one fire fighting

  22. Clip&Cut

  23. muul light

  24. Ripples

  25. Flowerpot -Watering from the Side

  26. "Z"

  27. Angle

  28. Coinlock

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