Communication

Village11factory Makeup Packaging

Extra Form

Country	Korea
Year	2017
Award	BRONZE WINNER
Client	COSON
Affiliation	COSON
Designer	hye-won SHIN,, soo-ryuk KIM, jin-seon PYO, mill-na CHOI, eun-kyung YOON
Description(English)	The Village11factory Makeup Package diverged from the ordinary design of a hexahedron that piles on the makeup in order to store/display it. Instead, it used the shrink-wrap packaging method to make the product more convenient for the consumer. The shrink-wrap packaging method that has a sealing effect also protects the contents of the product and keeps it safe. The eyelet decoration on the upper part of the package allows for efficient product display, and unlike many other products, is greatly convenient for the consumer because it is at eye-level.
Description(Native)	빌라쥬11팩토리 메이크업 패키지는 일률적인 사각 육면체 형태와 쌓아두는 저장,진열방식의 화장품 패키지 고정관념에서 벗어나 실제 제품의 외관을 바로 확인할 수 있는 수축포장기법을 사용하여 소비자의 편의를 도모하였습니다. 밀폐력 있는 수축포장 방식은 안전성과 내용물 보호의 기능을 가지고 있으며 포장재의 상단에 아일렛을 장식하여 제품 진열이 유용하며, 소비자의 눈높이에 위치할 수 있으므로 기존 화장품 포장재에서 볼 수 없는 편리한 경험을 제공합니다. 포장지 후면에 제품을 판매하는 실제 매장의 모습을 일러스트로 넣어 재미요소를 주었으며, 포장지 안쪽의 자유로운 제품의 배열은 율동감 있는 느낌을 주도록 하였습니다. 변화하는 소비자의 욕구를 충족시키기 위해 새롭고 다양한 방식의 디자인에 중점을 둔 포장 디자인 입니다.
Website	http://www.coson.co.kr/

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