Communication

The Typeface Research Project

Extra Form

Country	Japan
Year	2017
Award	GOLD WINNER
Client	Japan Typograhy Association
Affiliation	Graphic Communication Laboratory
Designer	Noriyuki Kasai
Description(English)	This study is designed to develop reconstruction of characters Hiragana in Mincho by visualizing ductus and pressure of original form of Shuei-Mincho (A-OTF Shuei-Mincho StdH).
Description(Native)	多くの明朝体のひらがなは、楷書体として存在しており、漢字の明朝体との調和を保っている。 これはひらがな自体が漢字を崩した草書体に由来するところから、明治以降、多くの明朝体活字が生まれたが、 ひらがなに関しては、それが持つ流麗さ、または可読性をもたせることを優先させていたので、 抑揚のある手書き文字の形、つまり楷書体を明朝体と混在して残したと考えられる。 今回の研究では、秀英明朝初号（A-OTF 秀英初号明朝 Std H）を使い、明朝体「ひらがな」における 運筆と筆圧を軌跡として可視化し、文字の再構築をおこなってみる。

1. in Communication
   

   Happy Dreaming, kkomuri !

2. in Communication
   

   Light & Shadow Calendar

3. in Communication
   

   Japanese sake KOI

4. in Communication
   

   Cloudy Tea

5. in Communication
   

   Japanese Sake MIYOSHI

6. in Communication
   

   KADOKUWA Kanroni

7. in Communication
   

   KBS 2TV Idents - Channel Branding 2017

8. in Communication
   

   The Typeface Research Project

9. in Communication
   

   Dongguan Farming History in 1949-1979

10. in Communication
    

    TAMAMONO

11. in Communication
    

    BTS [WINGS] Album Branding Design

12. in Communication
    

    SWING

13. in Communication
    

    Oriental Herb Packaging design from Kwangdong

14. in Communication
    

    The package design of Kwangdong Ssang Wha

15. in Communication
    

    Zero Zero Brand Design

16. in Communication
    

    CommeNana

17. in Communication
    

    Vanishing Crafts

18. in Communication
    

    Pack Rack

19. in Communication
    

    Together

20. in Communication
    

    Samsung Software Membesrship Brand Design

21. in Communication
    

    Xin

22. in Communication
    

    A campaign to educate and distribute ‘Yellow Card’

23. in Communication
    

    Baird Oral Products Packaging

24. in Communication
    

    CROCODILE LADY Rebranding Project

25. in Communication
    

    Impactamin- vitamin package

26. in Communication
    

    L.POINT PET MANIAC Advertising

27. in Communication
    

    Mobile-tail Brand Identity

28. in Communication
    

    PAYO

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