Communication

Super Shooting-beat Festa(Water gun music festival)

Extra Form

Country	Korea
Year	2017
Award	WINNER
Affiliation	Sungshin women's university
Designer	Hanbyeol Shin
Description(English)	The current summer outdoor music festival market has grown exponentially since its heyday 2013, and has been slowing down its development because of the uniform concept and genre. But, many people want to unique exprience to finding a place to relieve stress. So l wanted to plan a new concept of outdoor music festival using contests that can solve this phenomenon. It is a new concept festival that combines a water gun festival with a music festival. We have chosen naming as ‘Shooting beat’, which combines ‘Shooting' to shoot water guns and ‘Beat’ to music. ln this summer, Super ShootingBeat festa will give you memorable memories.
Description(Native)	현재 여름 야외 음악 페스티벌 시장은 2013년 전성기를 맞은 이후, 기하급수적으로 늘어나 명확한 컨셉과 장르가 없이 획일화 된 채 발전 속도를 낮추고 있습니다. 하지만 경제 성장의 둔화로 인하여 사람들의 불안과 피로는 나날이 높아져 스트레스를 해소할 곳을 찾아 자신의 취향을 즐기고 작은 사치를 누리는 사람들이 많아지고 있습니다. 그래서 이러한 현상을 해결할 수 있는 톡특한 컨텐츠를 이용한 새로운 야외 음악 페스티벌을 기획하고자 했습니다. Super ShootingBeat festa는 물총축제와 음악축제를 결합한 새로운 형태의 축제로 음악 비트에 맞추어 물총을 쏘는 신개념 페스티벌입니다. 누구나 일상에서 잠시 벗어나 비트에 몸을 맡기는 페스티벌로 독특한 것을 찾아 즐기는, 신체 활동으로 스트레스를 해소하고자 하는 20대 중후반으로 타겟을 정하였습니다. 물총을 쏘면서 음악을 즐기자는 취지에 맞게 물총을 쏘는 행위인 ’Shooting’과 음악의 ‘Beat’를 결합한 ‘Shooting Beat’로 네이밍을 선정하였습니다. 한여름의 Super ShootingBeat festa는 당신에게 잊지못할 기억을 선사해 줄 것 입니다.

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