Communication

L.POINT PET MANIAC Advertising

Extra Form

Country	KOREA
Year	2017
Award	BRONZE WINNER
Client	LOTTE Members
Affiliation	LOTTE Members
Designer	Lim, Jihyeon
Description(English)	We would like to represent humorous and cuddly pet images with the concept of “LOVE”. It expresses warmth, love and the joy of donation in the end of season. “L.POINT Maniac” is one of the membership services, where can allow members to enjoy special benefits by joining a variety of interesting clubs.The first round of the “L.POINT PET Maniac” was held in December 2016. The selected members have received a premium magazine and a homemade snack set for their loving animals. In return for this service, three thousand points were paid for the club fee, the amount was donated to the Korean Red Cross in order to help people in need.
Description(Native)	L.POINT PET 매니아 광고는 ‘LOVE’를 컨셉으로 제작되었습니다. ‘연말 기부’의 따뜻한 이미지를 표현하였습니다. ‘L.POINT 매니아’는 L.POINT 회원을 위한 클럽 제도로, 관심 있는 분야의 클럽에 가입하고 맞춤형 혜택을 누릴 수 있는 서비스입니다. 2016년 12월 연말 시즌, ‘L.POINT PET 매니아 시즌 1’이 론칭 되었습니다. 가입 회원은 프리미엄 반려동물 잡지 및 수제 간식 세트와 함께 반려동물에 관한 유익한 온라인 정보를 제공 받았습니다. 이들의 가입비는 L.POINT 3,000P(3,000원 상당)이며, 대한적십자사에 전액 기부되어 비수급 빈곤층 이웃을 돕는 의미있는 일에 쓰였습니다.

1. in Space
   

   Inuo Mental Hospital

2. in Space
   

   Lights across the Tree

3. in Space
   

   Lotus Farm

4. in Space
   

   Lounge 18

5. in Space
   

   Metallic Ocean Myth

6. in Space
   

   Modern British Industrialism

7. in Space
   

   Soundrise Design Pavilion

8. in Space
   

   Soundrise Headquarter

9. in Space
   

   The Warm Concept

10. in Space
    

    Yao Jian Zhu

11. in Space
    

    Blizzard Cinema

12. in Space
    

    Extended lines

13. in Space
    

    STUDY COMB

14. in Space
    

    Blue Wind

15. in Space
    

    Paris Composition

16. in Space
    

    The Delicacy Seen in Original

17. in Space
    

    The Masterpiece

18. in Space
    

    Unobstructed freedom

19. in Space
    

    Welcome and Illusion

20. in Space
    

    Transmission-Field tandem

21. in Communication
    

    A campaign to educate and distribute ‘Yellow Card’

22. in Communication
    

    Baird Oral Products Packaging

23. in Communication
    

    CROCODILE LADY Rebranding Project

24. in Communication
    

    Impactamin- vitamin package

25. in Communication
    

    L.POINT PET MANIAC Advertising

26. in Communication
    

    Mobile-tail Brand Identity

27. in Communication
    

    PAYO

28. in Communication
    

    Tor Manish Brand Design

Designed by sketchbooks.co.kr / sketchbook5 board skin