Communication

Baird Oral Products Packaging

Extra Form

Country	Korea
Year	2017
Award	BRONZE WINNER
Client	Audrey & Reefs Australia
Affiliation	JK ADETIVE
Designer	ROBIN HWANG
Description(English)	Baird, originating from an island located in South Australia and brand under Audrey & Reefs, was established under the motto of providing a relaxing atmosphere to people who are suffering from modern world pollution. Baird’s use of the primary colors of light, red, blue and green, leaves the end user with the semblance of a well oxygenated and sunlight enriched environment. This unique color spectrum symbolizes nature’s deep and clean seas where dozens of mollusks, wild dolphins, and sea lions roam.
Description(Native)	Baird는 남호주에 위치한 섬의 이름으로 각종 공해에 시달리는 도시인의 휴식을 모토로 설립된 Audrey & Reefs의 브랜드입니다. 대자연의 바다 깊숙이 산호초가 살아 숨쉬고 야생 돌고래, 바다사자등 수십종의 연체동물이 서식하는 세계적인 청정지역의 에너지를 담아내고자 세가지 컬러로 패키지를 구성하였습니다. 빛의 삼원색인 빨강 파랑 초록을 기본으로 하는 Baird 고유의 세가지 자연추출색으로 햇빛이 풍부하고 산소함량이 높은 천연의 에너지를 느낄 수 있습니다.

1. in Space
   

   Inuo Mental Hospital

2. in Space
   

   Lights across the Tree

3. in Space
   

   Lotus Farm

4. in Space
   

   Lounge 18

5. in Space
   

   Metallic Ocean Myth

6. in Space
   

   Modern British Industrialism

7. in Space
   

   Soundrise Design Pavilion

8. in Space
   

   Soundrise Headquarter

9. in Space
   

   The Warm Concept

10. in Space
    

    Yao Jian Zhu

11. in Space
    

    Blizzard Cinema

12. in Space
    

    Extended lines

13. in Space
    

    STUDY COMB

14. in Space
    

    Blue Wind

15. in Space
    

    Paris Composition

16. in Space
    

    The Delicacy Seen in Original

17. in Space
    

    The Masterpiece

18. in Space
    

    Unobstructed freedom

19. in Space
    

    Welcome and Illusion

20. in Space
    

    Transmission-Field tandem

21. in Communication
    

    A campaign to educate and distribute ‘Yellow Card’

22. in Communication
    

    Baird Oral Products Packaging

23. in Communication
    

    CROCODILE LADY Rebranding Project

24. in Communication
    

    Impactamin- vitamin package

25. in Communication
    

    L.POINT PET MANIAC Advertising

26. in Communication
    

    Mobile-tail Brand Identity

27. in Communication
    

    PAYO

28. in Communication
    

    Tor Manish Brand Design

Designed by sketchbooks.co.kr / sketchbook5 board skin