Communication

Oriental Herb Packaging design from Kwangdong

Extra Form

Country	Korea
Year	2017
Award	SILVER WINNER
Client	KWANG DONG PHARMACEUTICAL CO., LTD
Affiliation	KWANG DONG PHARMACEUTICAL CO., LTD.
Designer	Lee sang min, Park gi ho, Kim min ki, Kim Kwang youn
Description(English)	Kwangdong Choi’s is a new functional health food brand created based on carefully selected ingredients and advanced pharmaceutical technology and contains its unique value by symbolically adopting such essential keywords as “Carefully Selected” in an effort to emphasize time-honored tradition and professionalism of the company. Symbolic graphic was added to Chinese characters representing each product group to further accentuate originality and emphasize unique functionality of products more distinctively. Simplified oriental calligraphy was developed for the names of products, and a sense of unification was granted to symbols.
Description(Native)	Kwangdong Choi’s는 광동제약의 자존심을 걸고 엄선한 최고의 재료와 제약기술로 만든 새로운 건강기능식품브랜드로서, 광동제약의 전통성과 전문성을 강조한 “엄선하여 담아내었다”라는 핵심 키워드를 상징적 요소로 표현하여 Kwangdong Choi’s만의 가치를 담고 있다. 그 중 Oriental Herb라인은 한방 제품 주력 라인으로써 크게 녹용 제품과 한약제 제품, 인삼제품으로 나뉜다. 녹용 제품 라인에는 茸, 한약제 제품라인은 草, 인삼 제품라인은 蔘을 활용. 여기에 각 제품군을 나타내는 한자어에 상징성을 부여할 수 있는 그래픽을 추가하여 오리지널리티를 더욱 부각시키고 제품이 갖는 고유의 기능성을 보다 극명하게 강조하였다. 제품명 서체 또한 동양적인 심플함을 줄 수 있는 서체로 개발하여 심볼과의 통일감을 부여 하였다.

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