Communication

Primona Brand Design

Extra Form

Area	CHINESE TAIPEI
Year	2018
Award	WINNER
Client	Primona & Foolish Farm
Affiliation	Process Ltd.
Designer	Eting Liao, Xinhong Yeh, Jules Li, Kaiching Liu Estela Lin, Angel Yang
Description(English)	Applying the state-of-the-art technology, Primona produces unique “chicken essence” frozen in round shape. In order to establish the link between the brand and its products, we take the round shape as the foundation of the brand element, and the simple and detailed lines reflect the exquisite feeling of the chicken essence. The brand identity is based on a dark blue-green tonality as the background color with golden lines to embody the core value of “distinguished” and brilliant like the sun with an elegant image in the products.
Description(Native)	primona夢幻雞致力於生產頂級且純天然的雞精與雞肉，並將「提供顧客最極致的服務體驗」奉為圭臬。為了拓展品牌至國際高端市場且徹底傳遞品牌的珍稀性，普羅梳理其品牌策略、淬煉品牌核心價值、發展英文命名，並以其獨特獲專利的「圓型雞精塊」作為靈感來源，做為品牌識別設計概念之基礎，搭配簡約細緻的線條體現雞精的精緻珍貴。識別上以深藍綠色為底、金色為主的搭配，象徵品牌有如太陽般卓然不群的高雅形象。
Website	process-group.com/zh-tw

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