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Country Taiwan
Year 2019
Award WINNER
Client Li Jie (Shanghai) marketing consultant Co., Ltd.
Affiliation Kinda K. Design studio
Designer Kinda Kao
Description(English) In designer’s hometown, “ENPII” is the pronunciation of pencils. The concept of BOII ENPII vacuum bottle was inspired by the shape of pencils, as hexagonal pencils are easier to use than the round ones. The hexagonal design makes the vacuum bottle fit well with people’s hand-shape and convenient to open or close while using it. The hexagonal shape also makes it hard to roll when it falls. A capsule-filter is embedded in the cap so that users could make tea whenever they want by simply put tealeaves into the capsule. By changing the shape of vacuum bottles, ENPII could trigger young generation to start using eco-friendly vacuum bottles.
Description(Native) 「ENPII」在設計師的家鄉話中為鉛筆的意思,是市面首款六角形的保溫杯。除了造型突破常規的圓形保溫杯之外,六角結構能讓指關節更符合人體工學,且倒下時不容易滾動。瓶蓋設計上添加膠囊式過濾芯,想要喝茶,只需在膠囊濾芯放入茶葉,浸泡後即可飲用。 現今年輕族群對於保溫杯依賴性不高,察覺主要問題為外觀造型,BOII ENPII 保溫杯的誕生,是希望對地球更友善,改變可攜帶循環使用保溫杯的運用廣度,借由鉛筆式的外觀設計及豐富的色彩搭配,增加且教育更年輕的使用群眾,讓保溫杯也能成為生活的時尚配件。 ENPII保溫杯因六角造型的特殊性和客群的針對性,一上市就讓多家媒體關註,產品曝光量超過百萬人次。上市ㄧ年時間,銷售超過100,000個。
Website www.boii-design.com
Positive Comments
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