Industrial

Fill Drop Cosmetic

Extra Form

Area	Korea
Year	2019
Award	GOLD WINNER
Client	COSON
Affiliation	COSON
Designer	(주)코스온, HYEWON SHIN, EUNKYUNG YOON, DANA LEE, JUHEON LEE
Description(English)	Fill drop aims for the most ideal derma cosmetics. By combining methods of expression such as diagrams, graphs, icons, etc. to cosmetics design, the package design was created to improve customers’ understanding of the product’s effects by envisioning and predicting numerical data. The transparent tunnel package with a motive of a floating capsule looks like it is protecting the product which is mysterious and valuable, emphasizing its display effect. Furthermore, the graphic label is recognized by the customer from all angles and the bold typing and diagraming expression methods add to the design by providing trust and function.
Description(Native)	필드롭은 극강의 더마 코스메틱을 지향합니다. 다이어그램, 그래프, 아이콘 등을 도식화한 표현방식을 화장품 디자인에 접목하여 수치에 대한 데이터를 연상, 추측하며 효능을 이해 할 수 있도록 제작된 패키지 디자인입니다. 공중에 떠있는 듯 한 캡슐 모티브의 투명 tunnel 패키지는 신비롭고 귀하게 제품을 보호하는 느낌을 주며, 진열효과를 돋보이게 할 수 있습니다. 또한 용기의 그래픽 라벨은 360도 어느 각도에서 보아도 끊김 없이 시각적 요소가 소비자에게 인지되며, 과감한 타이포와 도식화된 표현방식의 그래픽으로 기능적인 신뢰를 이미지에 느낄 수 있도록 디자인하였습니다.
Website	www.coson.co.kr
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