Industrial

Oh Toothpaste

Extra Form

Area	China
Year	2023
Award	WINNER
Affiliation	University of the Arts London
Designer	Zheng Huiyuan, Ma Yuqi, Liang Yuyi
Description(English)	In our daily life using toothpaste, we always squeeze it directly from the middle and upper parts for use, while the left parts of toothpaste at the bottom are often forgotten by us, resulting in waste. According to online data, 10 to 15 percent of each toothpaste is wasted averagely. Therefore we designed this children's toothpaste with a rounded shape on the bottom. By starting with the graphic sensitivity period of children's development, the raised circle attracts children to squeezing out the toothpaste at the bottom, we try to make children aware of not wasting toothpaste at the bottom by changing their behavior at an early stage.
Description(Native)	在生活中，人们常常通过按压牙膏的中上部分从而挤出牙膏，却忽略了底部的牙膏，导致浪费。据网络数据统计，平均每只牙膏有10%-15%被浪费。 因此我们设计了这款底部带有圆形形状的儿童牙膏，从儿童成长规律的图形敏感期出发，凸起的圆形形状吸引小孩的注意，于是想要用手挤一下圆形的凸起。当他按压下去的时候，底部的牙膏就被挤了出来。我们尝试让儿童从行为改变这一点，在早期培养不浪费底部牙膏的行为意识。 比起让愿意挤完牙膏的人把所有的牙膏挤完，我们觉得让每个人都从小培养一个不浪费牙膏的习惯会更好。这支牙膏不会有过多的材料消耗，只需要在牙膏底部有一个圆形凸起，就可以满足我们的设计目的。通过这款儿童牙膏的设计，可以减少牙膏的浪费行为，同时帮助小孩子培养起不浪费牙膏的好习惯。
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