Communication

Scotbar Identity & Packaging

Extra Form

Year	2015
Award	WINNER
Affiliation	Neat Design
Designer	MICHAEL BASSETT
Description(English)	Scotbar is the original Irish Chocolate Flavour cake covering since 1952. This traditional Irish range of chocolate cake coverings has been treasured by bakers of all ages for generations. Neat Design where tasked with generating a new identity and packaging which highlighted the core values of this completely Irish family owned product. We wanted to highlight that the product has been around since 1952 by incorporating it into the design. We also wanted to ensure the logo had a home made / hand made feel and look to it which would be in keeping with the baking tradition. The logo is to be used across all of the products packaging. The logo is placed into a ribbon style holder, which ensures visibility of the brand across all materials.
Website	http://www.neatdesign.ie

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