Communication

50s News-Gift Paper

Extra Form

Year	2015
Award	WINNER
Client	Chinatown Business Association
Affiliation	Designing Cultures Studio
Designer	JESVIN YEO, ALVIN NG
Description(English)	Harking back to the days when retailers in Singapore used newspaper to wrap goods, this 1950s-inspired gift paper evokes nostalgic memories of those days. Those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. By taking a typographic approach to overlaying large, bright. Chinese words of auspicious meaning on old newspapers – “Fu” for luck, “Lu” for status, “Shou” for longevity, “Cai” for wealth, “Fu” for prosperity, “Le” for happiness, “Ji” for auspiciousness, and “Xi” for double happiness – this 50s news-gift paper reflects a mixture of traditional and contemporary features, while creating an entirely fresh appeal and a gift-wrap suitable for any occasion. They can also be displayed as posters.

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