Communication

Korea On-air Cosmetic “RUE”

Extra Form

Year	2016
Award	WINNER
Affiliation	DESIGN TEAM
Designer	jin-seon PYO, mill-na CHOI, soo-ryuk KIM, su-ha KIM, hye-won SHIN
Description(English)	Korea On-air Cosmetic Brand ‘RUE’ seeks to display the sophisticated image of “Wannabe Seoul Girls” expressed through the Dynamic Korean Wave that attracts the world’s attention, especially its broadcasting and media. With broadcasting and media, which links the Korean Wave, as the motif, it develops beauty product designs that emphasize the elements of original ideas. Chic black and RGB, the three primary colors of light, are the signature colors of RUE K-Wave and express the uplifting sentiment right for Korea On-air Cosmetic. The basic Korean dots, lines, and planes have been modernly reinterpreted and the pixels and stripes of the graphic pattern have been inspired by broadcasting and media art to express the dynamic energy of Korean Wave.
Description(Native)	코리아 온에어 코스메틱 브랜드 ‘류’는 세계인이 주목하는 다이내믹 한류, 그중에서도 방송, 매체를 통해 전달된 “워너비 서울 여자”의 세련된 이미지를 나타내고자 합니다. 한류의 연결고리인 방송, 매체를 모티브로 삼아 미디어 요소를 강조한 뷰티 제품 디자인을 전개하고 있습니다. CHIC 한 블랙컬러와 빛의 3원색이며 색의 표시장치인 RGB 컬러는 류 케이웨이브의 대표 컬러로서 Korea On-air Cosmetic에 어울리는 경쾌한 감성을 느낄 수 있습니다. 한국적 형태의 기본이 되는 점, 선, 면의 구성을 현대적으로 해석하였으며 그래픽 패턴으로 이용된 픽셀, 스트라이프 등은 방송 및 미디어 아트에서 영감을 받아 한류의 역동적인 에너지를 표현하고 있습니다.
Website	http://coson.co.kr

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