Communication

SFUN BOX

Extra Form

Country	KOREA
Year	2016
Award	WINNER
Affiliation	KWANG DONG PHARMACEUTICAL CO., LTD.
Designer	Sangmin Lee, Kiho Park
Description(English)	The logo of SFUN BOX is intended to symbolize the meaning of Share Fun which SFUN BOX pursues for. The phrase Share Fun was arranged over SFUN in order to show the value of SFUN BOX clearly and intuitively, and there was the difference in the chroma of color to express the BOX, the basic of the curation service with a 3D effect. The main Brand colors of SFUN BOX used are sophisticated ones to match with the 20-30 targets and aim at getting close to clients. The package design is used as a template of the SFUN BOX logo and enhanced the identity. The divided face that emphasized the characteristics of the BOX classified it into each category. Other parts apart from the template were used as a graphic space which captured the personality of each product and considered the expandability in the future as well.
Description(Native)	스펀박스 로고는 스펀박스가 추구하는 즐거움을 공유하다(Share Fun)의 의미를 상징하고자 하였습니다. 스펀박스의 가치를 명확하고 직관적으로 보여주기 위해 Share Fun이라는 문구를 SFUN 위에 배치하였고, 큐레이션 서비스의 기본인 BOX를 입체감 있게 표현하기 위해 색의 채도 차이를 주었습니다. 스펀박스의 메인 Brand color는 20-30 타겟에 맞는 세련된 색으로 고객과 더욱 친숙해지려는 의지를 담았습니다. 패키지디자인은 스펀박스 로고의 템플렛으로 활용하여 아이덴티티를 강화했습니다. 박스라는 모티브의 특징을 살린 면 분할로 카테고리별 구분을 주었고 템플릿 이외의 부분은 제품마다 개성을 살린 그래픽 공간으로 활용하여 향후 확장성에 대해서도 고려했습니다.
Website	http://ekdp.com

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