Industrial

Bacchus (Cambodia special edition)

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	동아제약
Affiliation	DONG-A PHARM.
Designer	KIM KYUNG OK, LEE SOO KYUNG, KANG JIN HEE, MOON MARIA
Description(English)	Since 2016, It has designed as a limited sale of the Khmer New Year by combining the 'rat' symbolizing the year of 2020 with the colorful gold pattern of Khmer culture. Maintaining Bacchus' identity, the tooth mark and blue color, and together with the gold-colored pattern to enhance the value of the Cambodia special edition were intended to symbolize Cambodia's traditional Khmer patterns or colorful royal palaces, with matte background colors and glossy golden line patterns as a contrast, expressing a festive atmosphere of splendor and luxury.
Description(Native)	캄보디아 수출용 캔 박카스는 2016년부터 그 해를 상징하는 동물을 컨셉으로 스페셜 에디션 디자인을 진행해왔다. 2020년 새해를 상징하는 “쥐” 와 크메르 문화의 화려한 금빛 패턴을 접목시켜 크메르 뉴이어 한정 판매용을 디자인했다. 박카스의 아이덴티티인 톱니 마크와 블루 색상을 유지하면서 캄보디아 스페셜 에디션의 가치를 높이기 위해 어우러진 금빛 패턴이 마치 캄보디아의 크메르 전통 문양 또는 화려한 왕궁을 상징하는 것처럼 의도하였고 매트하게 마감한 바탕 칼라와, 글로시한 금빛 라인 패턴들이 서로 대조를 이루도록 하여 화려하면서도 고급스러운 느낌을 주는 금빛의 축제 분위기를 표현했다
Positive Comments

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2. in Communication
   

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23. in Industrial
    

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24. in Communication
    

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