Industrial

Sharp and Soft

Extra Form

Country	China
Year	2020
Award	WINNER
Client	China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Affiliation	Zhang Jian Design Studio
Designer	Zhang Jian, Chen Sijie, Huang Yikai, Wang Liang, Ma Lan
Description(English)	This design hopes to show the main characteristics of two products of the same brand through the sharpness and softness of the packaging. The black tube of the ointment delivers the rapid antipruritic effect of the product through the sharp texture. And the white tube of the gel demonstrates the mild and hydrating benefits of the product through its soft texture. This enables consumers to distinguish the two ointments intuitively from their visual perception, while also realizing the serialization of the brand. The flat opening design fits the skin better and brings a good user experience.
Description(Native)	这款形态对比的药膏设计希望能够通过产品包装形态的锋利与柔和显示同一品牌两种产品的主要特点。 黑管乳膏通过锋利的形态纹理传递产品快速止痒的药效；白管凝胶通过柔美的形态、纹理展示产品温和水润的优势。传统药品包装设计必须通过阅读文字信息的方式了解药膏特性。这款形态对比的药膏使得消费者能够从视觉感知直观地区分两种药膏的功能，同时又实现了品牌产品的系列化。扁平的开口设计更加贴合肌肤，药膏形态贴合手部捏握姿势，在给药过程中给使用者带来更加良好的使用体验。 传统的外用药剂包装方式上，产品品质感差，技术水平低，消费者体验不佳。对外用药剂的包装方式进行改进，提出创新的解决方案，为未来外用药剂包装方式的改进提出建议。
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