Communication

FLYWHALE

Extra Form

Country	China
Year	2021
Award	WINNER
Affiliation	design company
Designer	Johnny, Chen, Dawn, Cong, Johnny
Description(English)	FLYWHALE liqueur has two series of flavors, roselle and the herbs, and has its own "novelty-seeking attribute". In order to demonstrate this brand concept, we have conceived the design theme of "Flying in the Night Sky", with the mythical beast "Kun" in ancient Chinese mythology as the inspiration source, and have created a sense of illusion, floating and desire. For the illustration design, with black as the background color, Kun is designed with psychedelic colors, and special luminous technology makes it shine brightly in the dark.
Description(Native)	FLYWHALE liqueur has two series of flavors, roselle and the herbs, and has its own "novelty-seeking attribute". In order to demonstrate this brand concept, we have conceived the design theme of "Flying in the Night Sky", with the mythical beast "Kun" in ancient Chinese mythology as the inspiration source, and have created a sense of illusion, floating and desire. For the illustration design, with black as the background color, Kun is designed with psychedelic colors, and special luminous technology makes it shine brightly in the dark.
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