Communication

Formosa Cheers

Extra Form

Country	Chinese Taipei
Year	2021
Award	WINNER
Affiliation	Asia University
Designer	WeiYa Huang, YiChing Li, LiMiao Chi, DaiYun Ho, WenJu Chen
Description(English)	The visuals on the packages are indigenous subspecies and we’ve fused two endangered species to create distinct and diverse mythical creatures. The different mythical creatures are hidden within various environments. Building upon the concept of lottery tickets, the bottle labels are double layered to allow consumers to scratch off. Like an explorer in the jungle, consumers can uncover the mythical creatures by scratching off the natural fauna, and revealing their curious appearances. The mythical creatures are depicted alongside sketches of indigenous Taiwanese herbs used in the beer.
Description(Native)	在視覺設計上，以台灣特有亞種保育動物為主題，並將其中兩兩為單位的台灣特有亞種動物，將視覺創意結合成獨特多元的台灣神獸，如 白鼻心＋穿山甲、山羌＋台灣野豬、山椒魚＋呂氏攀蜥、烏鴉鳳蝶＋台灣藍雀。不同的神獸，藏身在不同的自然環境之中，每隻香料神獸的身上也會帶有著香料本身的香氣特色。 在玻璃酒瓶的包裝設計上，我們運用彩券刮刮樂的方式，設計二層瓶標。當消費者拿起啤酒瓶時，就如同在叢林探險一般，可以拿出身邊的銅板，刮除遮蔽神獸若隱若現的生長環境之後，就能清楚顯現神獸原始的樣貌，以及台灣原生香料之圖像。 在鋁罐啤酒包裝設計上，我們將豐富的色彩與圖像環繞在鋁罐上，用大面積的自然環境與神獸個性展現香料啤酒個別的口味感受。
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