Space

Companion HEYTEA Pet Friendly Theme Store

Extra Form

Country	China
Year	2021
Award	WINNER
Client	HEYTEA Co., Ltd.
Affiliation	UND Design Studio Co., Ltd.
Designer	UND Design Studio
Description(English)	With the help of space design strategies, We has always been committed to guiding people to develop friendly behavior patterns. Friendly design can not only create higher commercial added value, but also imperceptibly spread a healthier lifestyle and trigger people's new thinking and cognition. As an experimental platform, pet-friendly store, uses "cute pets" as a communication medium to build a "social space" offline, which will increase the stickiness between brands and consumers, enhance the emotional link between people and pets, and help empty nest group form new social relations.
Description(Native)	借助空间设计策略，引导人们养成友好的行为模式，是我们素来致力达成的。友好设计不仅能创造更高的商业附加值，还能潜移默化传播一种更健康的生活方式，触动人们新的思考与认知。作为一个试验平台，宠物友好店，以“萌宠”为沟通媒介，在线下构建一个“社交空间”，增加品牌和消费者之间的粘性，增进人与宠物之间的情感链接，帮助空巢群体形成新的社会关系。在此项目的实践上，比起功能美学意义上的设计，设计师更关注的是其人文与社会关怀的延伸。 在此项目之中，适度不仅指向视觉可见的减法设计，还包括认知上的边界，一种人与宠物相处的心理界线。虽然是为爱宠而设计的空间，但爱与宠并不意味着无边界的亲密。设计师将空间划分为内外两个区域。室内为宠物止步区,室外为宠物活动区。 室外宠物活动区，遵循宠物自身的生活习性以及人类相处的方式，定制设计了如宠物停靠站、宠物便便处理、宠物座椅等一系列家具与设施。比如长条凳旁设有两个可以活动的圆环，可用作宠物拴绳环，亦可用以放置宠物的食皿，椅面上则设有防捣蛋杯槽，用以放置顾客的饮品，以此来引导爱宠人士的行为。 室内设计主要以“人”的使用为尺度，而萌宠作为主题元素贯穿衔接起两个空间。平面视觉端携手品牌联名，与不同领域的创作者，一起探索品牌文化输出。
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