Communication

Collecting Asia

Extra Form

Country	China
Year	2017
Award	WINNER
Client	Zhejiang University Museum of Art and Archaeology
Affiliation	Zhejiang University
Designer	LYU Wei
Description(English)	It's a book for the Exhibition of "Collecting Asia - The West Discovers East Asian Art (1842-1930)" hold by Zhejiang University Museum of Art and Archaeology. This book is about books which are showing the rush and the highest print quality of that time, so the design is to present them in the best way. A folding Cover with the rising sun is used in order to create an endless visual experience and show the mysterious orient flavor. Every page for each entry is designed unique. This book has own the 2nd Price of the Fifth Design & Art Contest of Chinese Universities.
Description(Native)	书籍是逻辑与秩序的体现，也是情感与无理的宣泄。这是一本“小”书，拿着也不过比手掌大了一些；但它的内容是厚重的，它书写了一百年间东亚收藏在西方建立的整个历史。内容结构的复杂性，以及作者对于文字的一丝不苟，带给设计师很大的挑战。因此，在封面使用了三折页设计——徐徐升起的初日，绵延不绝的书海，加上表面的一道亚油，增加了细腻的触感与柔和的光泽，这是为了体现东方特有的神秘感。内页部分注重结构逻辑，用颜色及字体字号暗示其内在关联性。

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