Communication

Hidden Cliff Hotel & Nature Brand Design & Identity

Extra Form

Country	Korea
Year	2017
Award	WINNER
Client	Hidden Cliff Hotel & Nature
Affiliation	Freelance Designer
Designer	Park Jae Eun
Description(English)	Hidden Cliff is a five-star hotel operated by 'hotelpass.com'. For a period of 180M years, Jeju island has never showed a place of it's pure nature which Hidden Cliff contains. 250 rooms filled with the shining nature, National's MAX 47m infinite pool and walking course “Hidden Trail” meets the forest and mountain, nature and people becomes together. The meaning of the B.I stands for another hidden view of Jeju Island. The six pillars represents sky, cloud, grassland, cliff, ocean, and land. To express the liveliness of nature itself, we have finished the outline with a rough texture. Stationary also appears nature color and neat layout.
Description(Native)	히든 클리프는 호텔패스닷컴에서 운영하는 오성급 특급 호텔입니다. 180만년동안 제주가 드러내지 않았던 자연을 담은 호텔입니다. 자연을 담은 250개의 룸과, 국내 최대 47m 인피니티 풀, 숲과 산이 만나는 산책로 히든트레일까지. 이곳에 오면 자연과 사람은 하나가 됩니다. 이 모든 것을 담아 낸 히든 클리프의 B.I 는 숨겨저 왔던 제주의 다른 모습을 상징합니다. 6개의 클리프로 이루어진 디자인으로, 각각의 클리프 기둥은 제주의 하늘, 구름, 초원, 절벽, 바다 그리고 땅을 상징입니다. 제주 자연 그대로의 살아있는 느낌을 표현하기 위하여 붓터치를 살려 자연스러움을 담은 디자인입니다. 스테셔너리 역시 내츄럴한 컬러와 깔끔한 레이아웃으로 자연이 숨겨왔던 그곳, 히든 클리프 호텔 앤 네이쳐의 아이덴티티를 담은 디자인입니다.
Website	www.drawing-park.com

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