Communication

iPersona

Extra Form

Country	China
Year	2020
Award	WINNER
Affiliation	Hunan University
Designer	HaoTan, ShenglanPeng, ChenLu, XiaominZhang, ChunwangYang
Description(English)	iPersona can automatically obtain massive user data on different platforms, perform keyword extraction and cluster analysis on these data, and automatically generate professional personas. Designers can customize keywords describing the target product, and iPersona also provides related words to help designers describe products. Designers can customize the number of personas and data source parameters according to project requirements. The generated personas cover multiple analysis dimensions. Meanwhile, the generated personas are traceable, and all information is supported by real user data.
Description(Native)	iPersona是一款基于大数据技术的智能工具，设计师只需要简单的设定目标产品的关键词，配置一些参数，iPersona就可以自动获取不同平台上的海量的用户数据，并对这些数据进行关键词提取以及聚类分析，自动生成专业的用户画像。 iPersona会在设计师自定义目标产品的关键词时提供大量相关的词汇来帮助设计师描述该产品。设计师还可以根据项目需求定制生成用户画像的数量以及数据源参数。iPersona会通过用户制定的关键词以及各项参数，从多个平台聚合海量的用户数据，并结合专业设计理论来生成的用户画像，生成的用户画像涵盖了多个分析维度。同时，生成的用户画像具有可追溯性，所有的信息均由多个平台的真实用户数据支持。
Positive Comments

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