Communication

BIZEUN SAT Gift Set

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	SPC SAMLIP
Designer	SeoYoon-Yang, Suhee-Lim
Description(English)	It is the gift set prepared for the examinee in “the SPC traditional rice cake brand bizeun”. 3 gift sets of chocolate, taffy and glutinous rice cake using the witty product name called Great King of Pass, Use of Correct Answer and Perfect Score have been composed based on the motif of King Sejong, Jeong Yak-Yong and Shin Saimdang being the Great Person of Korea to have the traditional feeling. It has been expressed with the vivid colors and interesting illustrations of Great Persons who studied hard because the age group receiving gifts is teenagers.
Description(Native)	SPC 전통 떡 브랜드 빚은에서 수험생을 위해 준비한 선물세트입니다. 전통적 느낌을 내기 위해 한국의 위인인 세종대왕, 정약용, 신사임당을 모티브로 하여 합격대왕, 정답이용, 만점임당 이라는 위트있는 제품명을 사용하여 초코렛, 엿, 찹쌀떡 3종 선물세트를 구성하였습니다. 선물을 받는 연령층이 10대이기 때문에, 선명한 컬러감과 열심히 공부하는 위인들의 재미난 일러스트를 넣어 표현하였습니다. 떡 브랜드 빚은은 구매 주 타켓층이 30-50대이기 때문에, 전통+모던함이 있는 심플한 그래픽 디자인 방향성을 추구하였지만 2020 수능선물세트는 좀더 젊은층을 타겟으로 하여 위트있고 재미난 디자인으로 진행하였습니다
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