Communication

Dong-A pregnancy test kits

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	동아제약
Affiliation	DONG-A PHARM
Designer	KIM KYUNG OK, KANG JIN HEE, LEE SOO KYUNG, MOON MARIA
Description(English)	Dong-A has two brands of pregnancy test kits- Good News and Happy Time- depending on distribution channels for general and pharmacy uses.The familiar and casual packaging designs of the products are aimed at consumers. Using simple digits and icons, the design helps consumers to easily and effectively absorb the technical aspects and information that the products are trying to deliver. Amongst other products with old-fashioned designs, our products, designed with vivid colors and illustration elements, attract attentions when displayed by providing aesthetic impressions to the consumers.
Description(Native)	동아제약 임신테스트기는 일반유통과 약국용으로 유통채널에 따라 굿뉴스와 해피타임 브랜드가 있습니다. 그동안 임신 테스트기 구매를 꺼려 하거나 숨기고 싶어 하는 소비자들에게 부담스럽지 않은 임신테스트기 패키지 디자인을 하는데 목적을 두었습니다. 임신테스트기의 기능적인 부분을 소비자가 쉽고 빠르게 이해할 수 있도록 아이콘과 숫자로 표현하여 정보 전달력을 높이고자 하였습니다. 또한 경쟁 제품들의 패키지가 다소 올드한 경향이 있어 패키지에 비비드한 색상과 심미성을 고려한 일러스트 요소를 적용하여 제품이 진열되었을 때 주목성을 높일 수 있도록 디자인하였습니다.
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