English
EXHIBITION
Space
Fatface cafe
| Country | China |
|---|---|
| Year | 2023 |
| Award | GRAND PRIZE |
| Client | Fatface coffee |
| Affiliation | BAICAI Design Co., Ltd. |
| Designer | Kaiwen Zhao |
| Description(English) | Our design implants the brand values into the space, and proposes “one's own rebel" as the main thread that runs through all the elements. Rebellion is often labeled pejoratively. In this era, people are quick to jump on the bandwagon. Perhaps a spontaneous and proactive rebellion is precisely what we need in order to achieve one’s own realization. Being able to be oneself freely seems to already meet the bar of a rebel. Moreover, choosing to remain authentically true to oneself as we experience the hardships in reality is a precipitation of persistence and courage. We hope to convey such attitude of the brand through the space. |
| Description(Native) | 设计将品牌价值植入于空间，提出“做自己的叛逆者”作为空间的主线，贯穿所有线索。叛逆往往被贴上贬义的标签，在随波逐流的时代，也许我们需要一份自发的、积极的叛逆。当今的社会，能够自由地做自己往往已经构成了叛逆者的身份，而在经历与懂得后，依旧选择去做只属于自己一个人的叛逆者，更是一份沉淀的坚持与勇气，我们希望通过空间传达品牌的这份态度。 空间中为了极致的表达，将装饰做到至简，仅保留米白色的墙，使空间内的构成关系体现的更加淋漓尽致。极简的空间突出了斜面的窗，将视觉注意力引向窗外的老楼与天空形成于室内反差的图像，同时通过光影营造出材质与细节之美。 当空间内家具聚拢成一个岛台整体时，6米长、1.5米宽的台面在空间中具有绝对的视觉冲击力，给客人提供了戏剧化的空间互动体验。该场景可以用来培训、小型咖啡品鉴等活动，同时空间具备策展能力，干净的墙面可以不定期服务于小型展览。而当空间内家具散落开来的状态则可容纳更多的顾客，并且给予客人相比于第一种状态更好的私密性。不论哪种状态，我们都保留了相对大面积的固定吧台区域，供咖啡师操作及与人交流，使空间成为一个有温度的交流场所。 比起如何面对环境挑战，也许更重要的是如何面对自己挑战。希望这个场所能让人忘记空间，去注意其本质的信息，在不设限的场所，传达不妥协的坚持，积极“叛逆”的态度，以及合理推翻一些事物的探索。 |
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