Extra Form
Country Japan
Year 2017
Client PIVOT,inc
Affiliation Company
Designer Tsuyoshi Omori
Description(English) We designed a corporate brochure for a web solutions company. Unlike today’s most business in the industry, which are excessively streamlined for efficiency, the company takes a completely opposite ‘analog’ approach. Putting a high premium on communication among team members, they possess experts in various genres within the company and handle all steps of the business process internally. To highlight their unique ‘analog’ method in the brochure, we put motif of Swiss army knives and a soup can to represent the versatile human resources and a potential market that waits to be opened.
Description(Native) 我々が制作したのは、デジタルソリューション・コンテンツ制作企業の法人クライアント向け会社紹介パンフレットです。この企業は、効率が重視されがちな業界の中では珍しい「アナログ的」なやり方で業務を遂行することにこだわっています。コミュニケーションをなによりも大切にし、外注はせずに社内間でのみプロジェクトを進めることにしており、そのために、彼らは様々なジャンルに精通したメンバーを社内に揃えています。これは今日の業界の常識とは真逆のやり方と言えるでしょう。パンフレットではそのアナログさを表現するために、十徳ナイフをバラエティ豊富な社員に、その十徳ナイフが開く缶詰を新たなマーケットに見立てました。
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