Communication

Cang Inn

Extra Form

Country	China
Year	2017
Award	WINNER
Affiliation	Zhejiang Fashion Institute of Technology
Designer	Ming Mao, Dabin Yao
Description(English)	This theme Inn consists of three different parts : These are named respectively as 'Cang Cyan', 'Cang Green' and 'Cang Red'. The word 'Cang', which originates from chinese ancient poetry, has the meaning of 'collection' and 'ensconce' here in the design.In the Logo design, the vertical line represents abstract architectural structure, while the thin line forms a simple shape in a manner of extending from the window. And the image of the water wave is used in design for 'Cang Cyan', so as the bamboo for 'Cang Green' and the plum flower for 'Cang Red', to present a soft and veiled eastern beauty, a visual fashion endowed with the idea of Zen.
Description(Native)	客栈分为“奢侈、豪华、舒适”三个档次，分别用“藏青”、“藏绿”、“藏红”三个名字命名。“藏”在这里意思是“收藏”“隐藏”，名字取自中国古诗。“藏”系列带有浪漫的东方古典主义情怀，设计定位为客栈的“闹中取静”，“城市中一处隐居之地”的含义。 标志设计用竖线表示的抽象的建筑结构，从这样的抽象细线上浮出的简练的图形，就像是从窗内中延伸出来一样。在“藏青”这个标志中，用 “水纹”的形象设计。在“藏绿”这个标志中，用 “竹”的形象进行设计。在“藏红”这个标志中，用 “梅花”的形象进行设计。标志充满着东方半遮半掩的美感，视觉感受时尚，充满东方禅意。

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