Communication

Dongguan Farming History in 1949-1979

Extra Form

Country	China
Year	2017
Award	GOLD WINNER
Client	SUN YAT-SEN UNIVERSITY PRESS
Affiliation	DONGDI DESIGN
Designer	Mo Guangping
Description(English)	Breaking the conventional way of thinking, the book is categorized to agriculture, people’s livelihood, agricultural and sideline, agricultural finance and agricultural policy. By way of categorized design, the book is more cater to the aesthetic demand of modern people. In order to be closer to file, a full enclosed book cover was designed. Readers can open the book only after tearing it. This involvement let the readers experience the process of opening a file. Some old farming symbols such as “Suzhou code” and some typographies used in particular ages. recombination and listed in the book cover, showing the lifestyle of particular ages.
Description(Native)	设计上特意打破了很多常规思维，如分册，将此书按照“农事、民生、农副、农账、农政”等章节，分门别类的设计，使整套书籍更符合现代人的审美需求。 为了与“档案”的气质更为贴近，设计了一个全封闭的书套，读者拿到书之后，需要通过一个“手撕”的动作，才能够打开图书。这种参与行为，能让读者领略到“打开档案”的体验。 此外，还将一些诸如“苏州码”之类久远的农耕符号，以及在那些特定年代里才会使用到的一些美术字体，都一一的从刘松泰搜集的档案中提炼出来，重新组合，罗列于封套之上，从而使特定年代的生活韵味跃然纸上。

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