Industrial

2020 Bacchus special edition

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	동아제약
Affiliation	DONG-A PHARM.
Designer	KIM KYUNG OK, LEE SOO KYUNG, KANG JIN HEE, MOON MARIA
Description(English)	Bacchus, which relieves the fatigue of the Korean people and gives warm consolation, has been produced as a special edition of the colorful fireworks version to express gratitude and support for 2020 on behalf of the New Year's greeting card. To maximize the expression of the fireworks, we tried to convey the feeling of being presented a gift to the recipient by giving a sparkling effect by using silver paper and post-processing with a luxurious feeling in contrast to the complementary color of the fireworks.
Description(Native)	연말 새해 연하장을 대신하여 보내는 2020년 박카스 스페셜 에디션 대한민국 대표 피로회복제인 박카스는 지인들 또는 고마운 분들에게 감사의 마음으로 전하는 선물입니다. 대한민국 국민의 피로를 풀어주며 따뜻한 위로를 건네는 박카스가 새해 연하장을 대신하여 고마운 마음과 2020년을 응원하는 마음을 전할 수 있도록 화려한 불꽃놀이 버전의 스페셜 에디션으로 제작되었습니다. 불꽃놀이의 표현을 극대화하기 위해 은광지를 사용하여 반짝이는 효과를 주고 불꽃의 보색대비로 화려하고 고급스러운 느낌으로 후가공하여 받는 분께 선물받는 느낌을 전달하고자 했습니다.
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