Communication

Gemstone

Extra Form

Country	China
Year	2021
Award	WINNER
Client	Fen Distillery Corp Co., Ltd.
Affiliation	Shanghai Jiushan Packing Co., Ltd.
Designer	TaiFang, WangChao, WuKe, Bao Liyuan
Description(English)	The design inspiration and thinking comes from the fame history of Fenjiu in 1500. The metallic totem of the royal blue bottle 1500 carries the core culture of Fenjiu. The 1500 totem is composed of the Panama Universal Exposition totem, the statue of Emperor Wucheng of the Northern Qi Dynasty, the pattern of apricot blossom, the verse "I ask where the restaurant is, the shepherd boy refers to the apricot village" pattern, and the "Shenquan" totem. The color of the bottle is blue. It is extracted from Ru kiln azure, turquoise, and peacock blue glaze. The color matching ceramic bottle and outer packaging are elegant and solemn.
Description(Native)	设计灵感和思考来源于汾酒1500年的成名史,宝蓝色的瓶身1500的金属色图腾，承载了汾酒的核心文化。1500图腾由巴拿马万国博览会图腾，北齐武成帝造像，杏花图案，诗句“借问酒家何处有，牧童遥指杏花村”纹样，“神泉”图腾等组成。瓶子色彩采用蓝色系，从汝窑天青，绿松石，孔雀蓝釉提取的卡，配色陶瓷瓶身及外包装，典雅大气庄严。杏花村汾酒代表元素为“杏花”，与中国传统美学相结合，景泰蓝装饰手法加绿松石，南红，红珊瑚等宝石配色。酒以礼成，藏礼与器，美酒盛以贵器/汾酒是中国最早的酒，是中国的瑰宝，本设计提炼组织汾酒的历史，文化及相关元素，含蓄地与产品结合，在保留和延续经典形象的同时，进行品牌视觉的再升级，注重产品的细节与质感，为口碑保驾护航，打造轻奢范的汾酒形象。在原汾酒风格标牌基础上加以优化设计，重点突出“汾酒”品牌。金色底色，装饰浮雕落花流水纹，营造出金标汾酒的尊贵气质。瓶盖中的流水纹与代表汾酒的杏花相结合，营造出“落花流水杳然去，别有天地在人间”和“花落水流红”的清雅意境。
Positive Comments

1. in Industrial
   

   Star studded Cup Haers Fall and Winter series

2. in Industrial
   

   FALCON

3. in Industrial
   

   FAMILIE

4. in Industrial
   

   CYCLOID Magnetic Powerbank

5. in Industrial
   

   Attentive Defender V81

6. in Industrial
   

   OASIS

7. in Industrial
   

   Full range kinetic adaptive car seat design

8. in Industrial
   

   Littli L1 Portable Electric Toothbrush

9. in Industrial
   

   Water bottle for consumer and save earth

10. in Industrial
    

    ATLAS

11. in Industrial
    

    Combining tactile learning tool

12. in Industrial
    

    SPORT WALKER

13. in Industrial
    

    Grow with you

14. in Industrial
    

    Virtual fitting room

15. in Industrial
    

    Millo

16. in Industrial
    

    NOSSO Electric Car Charging Service

17. in Industrial
    

    DogRail

18. in Industrial
    

    Halcon Extreme sports protective gear

19. in Industrial
    

    japanese pattern ink pad

20. in Industrial
    

    DLT Construction Site Safety System

21. in Industrial
    

    GORI

22. in Industrial
    

    Stork

23. in Industrial
    

    Edge device with RGB thermal imaging camera

24. in Industrial
    

    sui arm chair

25. in Industrial
    

    Ebiu Anti Occupying Vehicle Charger

26. in Industrial
    

    The Third Size Tissue box made from straw

27. in Industrial
    

    Animal Musician

Designed by sketchbooks.co.kr / sketchbook5 board skin