Communication

Jasmine Coffee

Extra Form

Country	Chinese Taipei
Year	2021
Award	GOLD WINNER
Affiliation	PH7 CREATIVE LAB
Designer	PH7LAB
Description(English)	Huatan Farmers' Association first developed "Non-Toxic Jasmine Coffee", which has an unique flavor as precious as artwork, by applying the traditional tea-making technique "scenting" to coffee. Deriving from the concept that the pureness and delicacy of jasmine is as precious as artwork, the nobility of Jasmine Coffee was fully expressed through exquisite artwork, which depicted the alluring beauty of jasmine with oil painting skills. Through the design, the package itself conveys that tasting Jasmine Coffee is truly memorable, just like appreciating a quality painting.
Description(Native)	自1960年代引種茉莉花後，茉莉花成為了台灣彰化縣花壇鄉的經濟命脈。然而，正如各地農村的共同命運，花壇鄉的茉莉花產業也同樣面對著多重困境。時於2013年，花壇鄉農會毅然進行產業轉型，朝安全、無毒的精緻化農業努力，同時成立「茉莉花壇」品牌。經過多年的耕耘發酵後，其所出品的「無毒茉莉」已獲得許多消費者的青睞。而隨著西方品飲咖啡的風潮逐漸於世界各地興起，花壇鄉農會更推出全台首創「茉莉咖啡」。茉莉花的純潔嬌嫩，猶如藝術品般無比珍貴，延伸茉莉咖啡的產品內涵及概念，本次包裝設計以精緻的藝品詮釋茉莉咖啡的高貴，運用油畫技法勾勒茉莉花的唯美姿態，傳遞著品味茉莉咖啡就如同品味著一幅高級的藝術畫作般令人難以忘懷。
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