Communication

Heart Signal 3 Visual Branding

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Client	CHANNEL A
Affiliation	CHANNEL A B&C
Designer	Jisang Yu, Jongbeom Choi, Sungeun Cho, Iryeon Hong, Jin Yang
Description(English)	When feeling love, the ‘Signal’ which is inspired by the heartbeat as a reaction of the body secures easy and powerful symbolism as a form of intuitive line. Signal, which is a straight line, is designed to reflect the shape and composition of the logo. Signal is applied to diverse media as a key element of graphic and conveys consistent visual language. The fluttering and flexibility of first love is expressed in ‘Gradation’ is in sharp contrast to the simple signal form, maintaining a unique sense of balance.
Description(Native)	‘하트시그널3’는 시그널 하우스에 입주하게 된 청춘 남녀들이 서로 호감을 표시하고, 예측단이 이들의 심리를 추리하는 채널A의 리얼리티 프로그램입니다. 사랑을 느낄 때, 몸의 반응인 심장박동에서 영감을 얻은 ‘시그널’은 직관적인 선의 형태로 쉽고 강력한 상징성을 확보합니다. 직선의 형태인 시그널은 로고의 형상과 구성에 반영되어 설계되었습니다. 시그널은 핵심적인 그래픽 요소로서 다양한 품목에 적용되며, 일관된 시각적 언어를 전달합니다. 첫사랑만의 설레고 다양한 감정은 ‘그라데이션’으로 정의하고, 차별화된 컬러시스템을 구축하였습니다. 이는 단순하고 직관적인 시그널의 형태와 뚜렷한 대조를 이루며, 하트시그널3만의 차별화된 시각적 정체성을 전달합니다.
Positive Comments

1. in Industrial
   

   Star studded Cup Haers Fall and Winter series

2. in Industrial
   

   FALCON

3. in Industrial
   

   FAMILIE

4. in Industrial
   

   CYCLOID Magnetic Powerbank

5. in Industrial
   

   Attentive Defender V81

6. in Industrial
   

   OASIS

7. in Industrial
   

   Full range kinetic adaptive car seat design

8. in Industrial
   

   Littli L1 Portable Electric Toothbrush

9. in Industrial
   

   Water bottle for consumer and save earth

10. in Industrial
    

    ATLAS

11. in Industrial
    

    Combining tactile learning tool

12. in Industrial
    

    SPORT WALKER

13. in Industrial
    

    Grow with you

14. in Industrial
    

    Virtual fitting room

15. in Industrial
    

    Millo

16. in Industrial
    

    NOSSO Electric Car Charging Service

17. in Industrial
    

    DogRail

18. in Industrial
    

    Halcon Extreme sports protective gear

19. in Industrial
    

    japanese pattern ink pad

20. in Industrial
    

    DLT Construction Site Safety System

21. in Industrial
    

    GORI

22. in Industrial
    

    Stork

23. in Industrial
    

    Edge device with RGB thermal imaging camera

24. in Industrial
    

    sui arm chair

25. in Industrial
    

    Ebiu Anti Occupying Vehicle Charger

26. in Industrial
    

    The Third Size Tissue box made from straw

27. in Industrial
    

    Animal Musician

Designed by sketchbooks.co.kr / sketchbook5 board skin